1. BuzzStream
Cost: Free 14-day trial, then paid plans from $24/mo
Purpose: Link Building
BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.
Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who's accepted each link request. Your link building queue looks like this:
BuzzStream, a link building and outreach managerImage via BuzzStream
BuzzStream helps you identify candidates for outreach based on their industry and how engaged they are across various social networks -- so you know who will be most receptive to your backlink request and boost your ranking on Google.
2. Moz's Pro Tools
Cost: Free 30-day trial, then paid plans from $99/mo
Purpose: Site Analysis
The Moz Pro subscription serves as an all-in-one tool for increasing your business' search ranking. Moz's collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts.
For example, the Crawl Test tool employs Moz's own web crawler, RogerBot, to analyze up to 3,000 links on a given URL. Once completed, users then receive an email report that details the data for each page the site links to.
Moz's Crawl Test tool for analyzing website linksImage via Moz
This is super helpful if you're looking to identify "crawlability" factors, such as duplicate content and redirects that could be influencing your SEO performance.
3. UpCity's SEO Report Card
Cost: Free
Purpose: Share of Voice
SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against your competitors.
UpCity's SEO Report Card dashboard
In exchange for a bit of your contact information, SEO Report Card will serve up a report that covers the following:
Rank Analysis. A snapshot of where your website ranks on Google, Yahoo!, and Bing. Your ranking is based on the main keyword you select when putting information in to build the report.
Link Building. A detailed account of the number of websites that link back to your site.
On-Site Analysis. A look at how successful you were in incorporating your main keyword throughout your site.
Website Accessibility. A section focused on your site's load time and ease of accessibility for crawlers.
Trust Metrics. An overview of your site's level of trust or authority.
Current Indexing. An indication of how many of your site pages have been indexed.
8. Woorank
Cost: Free 14-day trial, then $49/mo for a Pro Plan or $149/mo for a Premium Plan
Purpose: Site Analysis
Woorank's in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
Woorank's homepage for auditing a website's SEO
Each report is divided into eight sections:
Marketing Checklist
SEO
Mobile
Usability
Technologies
Social
Local
Visitors
Spanning across 70+ metrics, it would be hard -- if not impossible -- to not uncover opportunities for improvement.
As a bonus, Woorank makes it easy for users to download their reviews as branded PDFs. This makes company-wide distribution and presentation more streamlined than ever.
4. Screaming Frog's SEO Spider
Cost: The LITE version is free (with limitations*), and the paid plan is $160/year
Purpose: Site Analysis
The Screaming Frog SEO Spider is a search marketer's best friend.
Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process -- especially for larger websites. It could take hours or days to manually evaluate the same URLs.
Take a closer look at how it works:
The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you're using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords -- you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.
*Pricing limitations include: You can only scan 500 URLs per website, and you don't have full access to configuration options and source code features. To remove these limitations, users can purchase a 12-month license for around $160/year.
5. Found's SEO Audit Tool
Cost: Free
Purpose: Site Analysis
Want to rise above your competitors on search engine results pages?
(Who doesn't?)
The SEO Audit Tool by Found is an easy-to-use tool for marketers looking to identify (and solve) common SEO errors on a website.
Found's SEO Audit tool
Simply enter your URL and receive an instant automated SEO audit of your site. Found's SEO Audit Tool is broken down into three main parts:
Technical issues. This reports on factors like domain canonicalization and XML sitemaps.
Content issues. This focuses on influential factors like keywords and meta data.
External link analysis. This aims to evaluate the quantity and quality of external links.
Similar to Woorank, once you run a report, the tool makes it easy for you to download the results as a PDF to be easily shared within your organization.
Cost: Free 14-day trial, then paid plans from $24/mo
Purpose: Link Building
BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.
Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who's accepted each link request. Your link building queue looks like this:
BuzzStream, a link building and outreach managerImage via BuzzStream
BuzzStream helps you identify candidates for outreach based on their industry and how engaged they are across various social networks -- so you know who will be most receptive to your backlink request and boost your ranking on Google.
2. Moz's Pro Tools
Cost: Free 30-day trial, then paid plans from $99/mo
Purpose: Site Analysis
The Moz Pro subscription serves as an all-in-one tool for increasing your business' search ranking. Moz's collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts.
For example, the Crawl Test tool employs Moz's own web crawler, RogerBot, to analyze up to 3,000 links on a given URL. Once completed, users then receive an email report that details the data for each page the site links to.
Moz's Crawl Test tool for analyzing website linksImage via Moz
This is super helpful if you're looking to identify "crawlability" factors, such as duplicate content and redirects that could be influencing your SEO performance.
3. UpCity's SEO Report Card
Cost: Free
Purpose: Share of Voice
SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against your competitors.
UpCity's SEO Report Card dashboard
In exchange for a bit of your contact information, SEO Report Card will serve up a report that covers the following:
Rank Analysis. A snapshot of where your website ranks on Google, Yahoo!, and Bing. Your ranking is based on the main keyword you select when putting information in to build the report.
Link Building. A detailed account of the number of websites that link back to your site.
On-Site Analysis. A look at how successful you were in incorporating your main keyword throughout your site.
Website Accessibility. A section focused on your site's load time and ease of accessibility for crawlers.
Trust Metrics. An overview of your site's level of trust or authority.
Current Indexing. An indication of how many of your site pages have been indexed.
8. Woorank
Cost: Free 14-day trial, then $49/mo for a Pro Plan or $149/mo for a Premium Plan
Purpose: Site Analysis
Woorank's in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
Woorank's homepage for auditing a website's SEO
Each report is divided into eight sections:
Marketing Checklist
SEO
Mobile
Usability
Technologies
Social
Local
Visitors
Spanning across 70+ metrics, it would be hard -- if not impossible -- to not uncover opportunities for improvement.
As a bonus, Woorank makes it easy for users to download their reviews as branded PDFs. This makes company-wide distribution and presentation more streamlined than ever.
4. Screaming Frog's SEO Spider
Cost: The LITE version is free (with limitations*), and the paid plan is $160/year
Purpose: Site Analysis
The Screaming Frog SEO Spider is a search marketer's best friend.
Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process -- especially for larger websites. It could take hours or days to manually evaluate the same URLs.
Take a closer look at how it works:
The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you're using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords -- you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.
*Pricing limitations include: You can only scan 500 URLs per website, and you don't have full access to configuration options and source code features. To remove these limitations, users can purchase a 12-month license for around $160/year.
5. Found's SEO Audit Tool
Cost: Free
Purpose: Site Analysis
Want to rise above your competitors on search engine results pages?
(Who doesn't?)
The SEO Audit Tool by Found is an easy-to-use tool for marketers looking to identify (and solve) common SEO errors on a website.
Found's SEO Audit tool
Simply enter your URL and receive an instant automated SEO audit of your site. Found's SEO Audit Tool is broken down into three main parts:
Technical issues. This reports on factors like domain canonicalization and XML sitemaps.
Content issues. This focuses on influential factors like keywords and meta data.
External link analysis. This aims to evaluate the quantity and quality of external links.
Similar to Woorank, once you run a report, the tool makes it easy for you to download the results as a PDF to be easily shared within your organization.
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